![]() Prior to the trailer's release, Bennett revealed that he had contacted Illumination about using a Yeat song in a trailer for the movie. Another was a trailer for the Illumination June 2022 movie Minions: The Rise of Gru, which featured the original song "Rich Minion". In 2022, he began working with rising rapper Yeat, shooting and releasing four different videos with the California native in 2022, the first being the song "Still Countin", the closing track to Yeat's February 2022 album 2 Alive. His final video of the year was for Ski Mask the Slump God's "Alien Sex", released in December of 2021. Later in 2021, he collaborated with Jacksonville rapper Nardo Wick on the music video for the remix of Wick's hit song " Who Want Smoke?" featuring Lil Durk, 21 Savage, and G Herbo. In May, he released a music video for SoFaygo's song "Knock Knock", which was produced by Lil Tecca, who also appears in the music video. In January 2021, he released the music video for Young Thug & Juice World's collaboration " Bad Boy", which had been filmed prior to Juice WRLD's death in 2019. In December 2020, in his second collaboration with Eminem, Bennett directed the music video for the rapper's single " Gnat". ![]() The video itself features cameos from Dr. In March 2020, he directed the music video for Eminem's hit single " Godzilla". ![]() In January 2020, he directed the music video for Kentucky rapper Jack Harlow's breakout single " What's Poppin". Cole, Wiz Khalifa, Kanye West, and Eminem. He has since worked with mainstream figures in hip hop such as J. As of December 1, 2023, the video has surpassed 940 million views on YouTube, becoming his most popular video on the channel. In May 2018, he directed the music video for Chicago rapper Juice Wrld's " Lucid Dreams", which peaked at number 2 on the Billboard Hot 100. He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's " BabyWipe", Lil Skies' " Red Roses" and " Nowadays", and YBN Nahmir's " Bounce Out with That". In August 2017, he directed the music video for the Lil Xan single, " Betrayed", which was certified Platinum by the RIAA in 2018. On April 7, 2017, he released his first short film, "Lone Springs". In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp, and Ski Mask the Slump God. The channel then expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. His channel also featured live show recaps, cyphers, documentaries and interviews. He began directing music videos for local Chicago rappers, such as Vic Mensa, Taylor Bennett (no relation), King Louie, and Ridgio, all of which he uploaded onto the Lyrical Lemonade channel. His mother helped him come up with the blog's name and had given him a video camera. Lyrical Lemonade īennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. He went to Plano High School and he dropped out of DePaul University to focus on his career in videography and hip hop music, something he wanted to do since childhood. ![]() Early life Ĭole Bennett was born on May 14, 1996, in Plano, Illinois. His multimedia company, Lyrical Lemonade, started in 2013 as an Internet blog while he was in high school. Cole Michael Bennett (born May 14, 1996) is an American music video director and videographer.
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